Connecting Instagram

There are two ways in. Both post the same; Facebook adds a few extras.

Business or Creator account

Sign in with Instagram, no Facebook Page needed. Quickest to set up, and covers posting, scheduling, stats, comments and DMs.

Needs a Business or Creator account. Switching a personal one is free and takes a minute in Instagram's settings.

Through Facebook

Sign in with Facebook and pick the Page your Instagram is linked to. Everything above, plus product and location tags.

Your Instagram has to be linked to a Facebook Page first, from the Page's settings or Meta Business Suite.

Side by side

Business or CreatorThrough Facebook
Posts, Reels, stories and carousels
Scheduling
Post and account stats
Comments and DMs
Collaborators
Product tags
Location tags
Music on Reels Soon
Story link stats Soon
Collaboration invites Soon